![]() ![]() 15 with the release of a "digital twin" of their Truist Park. ![]() The Atlanta Braves became the first MLB team to enter the metaverse on Feb.The state-of-the-art cameras generate real-time, detailed 3D models and images of every player on the court and allow viewers to watch the game from any angle. In January, the Brooklyn Nets became one of the first professional sports teams to broadcast a live event in the metaverse after installing more than 100 high-resolution courtside cameras.Many leagues and franchises have already taken the plunge into the metaverse as a means to maximize fan engagement worldwide. ![]() With its legions of passionate fans and deep roots in legacy and digital media, coupled with an established presence in blockchain markets, the sports industry is well-positioned to capitalize on these early opportunities. Built largely on decentralized, blockchain technology instead of centralized servers, it consists of immersive, three-dimensional experiences with vibrant digital marketplaces, persistent and traceable digital assets, and a social component.Įarly adopters of the metaverse must navigate a number of legal and technical challenges but may be rewarded with new revenue streams, valuable earned media, strengthened consumer engagement and a foothold in the next frontier of e-commerce.Īlthough some elements remain aspirational, many companies are working on next-generation and metaverse-specific products that they hope will obtain lucrative results. All of this, and so much more, is possible in the metaverse.Īt its core, the metaverse is the next generation of the internet. ![]()
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